1. Awareness Stage
The customer becomes aware of your product or service and what you can offer them. Touchpoints opportunities in this stage include SEO, ads, blog content, word of mouth, and press which can influence whether the client perceives the company positively or not.
2. Consideration Stage
Now that customers are aware of your product or service. In this stage, they evaluate if your company is fit to help them fulfill their needs. The interaction with the customers happens through website visits, organic social media, product demonstrations, and case studies.
3. Decision Stage
The client has decided that they are ready to make a purchase. Before that, expect the client to evaluate reviews, branded content, and user experience. Then, there would finally be a sales team interaction successfully turning them into customers.
4. Retention Stage
It’s not yet the end. As long as they are your customers, their journey is progressing. To ensure that the customers perceive your company’s value, it is essential to connect with them through testimonials, customer surveys, product feedback surveys, and email campaigns.
5. Loyalty Stage
The customers are happy and are getting the value they’re expecting. They keep returning to your product and are willing to be the ambassadors, referring your company to their acquaintances. Organic social media, customer surveys, and customer loyalty programs must bring an even better experience.