Designing Multiple Customer Journey Personas (Audio)
Published On : Wednesday October 30, 2019
A conversation with Alex Mead. Alex is a Customer Service Experience expert, with global transformation success and achievement across a range of sectors including Airline, Travel & Leisure, and is very much seen as a leader for CX innovation in those markets. Alex discusses the importance of developing customer journeys for each of the typical routes customers take through their interactions with your company and discusses his approach to the customer journey creation process