The final part of the 3-part series, Sellosophy: The Art and Science behind B2B Sales and Business Development Key topics include: How does Sellosophy apply in managing accounts for CSMs? What lessons can CSMs learn from the philosophy of sales? Understanding the motivation of customers (what do customers want?) The role of community [...]

The second part of the 3-part series, Sellosophy: The Art and Science behind B2B Sales and Business Development Key topics include: Role of commitment, integrity, and first impressions in building customer relationship Industry and customer expertise: selling to expert customers Motivating and activating the Sales and Customer Success team Panel Members: Rick Adams, [...]

The first part of the 3-part series, Sellosophy: The Art and Science behind B2B Sales and Business Development Key Topics: Background of Sellosophy: The Art and Science behind B2B Sales and Business Development Role of Sales in Customer Success (Business-to-Business; B2B) Understanding customers and their problems (complexity of customers, challenges, and portfolio) What [...]