Customer Success from the CMO’s Perspective (Audio)
A conversation with Nicole Wojno Smith. Nicole is Chief Marketing Officer at UserIQ. UserIQ provides a software platform that equips customer success teams with data, insights, engagements, and strategies that can be shared across their business. In this conversation Nicole explains the value of customer success from the Marketing team’s perspective and the ways in which CS teams can help their company to refine and improve its marketing to both new and existing customers.