When it comes to your community strategy, we often think about our business goals – increasing self-service, building advocacy, reducing support tickets, and more – sometimes at the expense of our customers’ needs. Join us to hear real-world examples of how to balance and align your community objectives with your customer’s wants for ultimate community success.

You’ll hear:

• How to keep the customer centered in your community strategy
• Ways to position your community to solve both customer and business needs
• How to focus your strategy on one or two key customer and business objectives for greater success