Companies trying to scale their revenue growth are constantly looking for ways to cost-effectively generate more qualified leads. In terms of expansion opportunities within their existing customer base, they want to convert leads to opportunities and ultimately close those opportunities as quickly as possible.
In order to generate more expansion revenue, companies are having their customer success teams identify, qualify, and (in some cases) close expansion opportunities. At TSIA, we’ve conducted research on how customer success teams can drive expansion revenue while still helping their customers achieve successful business outcomes.
During this 45-minute webinar, we will share recent customer success trends for identifying and creating leads to drive incremental revenue. Topics include:
- The role that customer success plays in the expansion motion.
- Whether the sales or customer success team is better positioned to identify and nurture expansion leads.
- The cost of expansion lead generation.
- Attributes you should look for when recruiting CSMs that will perform expansion activities.
Don’t miss this opportunity to gain access to TSIA’s latest research on customer success trends involving expansion revenue.
Director, Customer Success Research, TSIA
Sr. Manager, Customer Success Research, TSIA