Leveraging the double-edge sword of customer data and not getting cut
—Live on Wednesday, July 26 at 11am PT / 2pm ET—
The death of the third party cookie is forcing companies to rethink digital marketing targeting and attribution. At the same time AI buyer bot technology is in development and coming in the next 3 years changing marketing forever. If managed correctly companies can kill two birds with one stone.
This session will cover the evolution of the third party cookie, best practices 1st, 2nd, and third party cookie solutions, and what companies need to do to prepare for the AI future. Key topics will include ID resolution, the integrated MarTech/AdTech Stack, Personalization & Privacy, and CX that helps companies grow more quickly.
We will discuss:
- The key components, technologies, & dynamics of future personalization
- Privacy & Personalization requirements companies must enable and support
- Understanding important data requirements for AI being built today