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How to build an expert onboarding strategy

July 14 @ 10:00 am - 11:00 am UTC+0

| Free

Presented by

Antoinette Taaffe, Senior Field Marketing Manager at Intercom | Thomas Maremaa, Co-Founder & CEO, Encuadrado

About this talk

Onboarding is about so much more than introductions. It’s about keeping up the conversation across the customer lifecycle. That way, your users become true fans of your product who advocate for your success.
In this webinar, we’ll break down the C.A.R.E framework for you, walking you through the best ways to keep more of your customers engaged and happy from the very beginning of their experience with your product (and every day after that). Thomas Maremaa, Co-Founder and CEO of Encuadrado, will share advice for small businesses and explain how Encuadrado is converting 75% of trials with onboarding, too.
You’ll discover:
-How to convert more free-trial users into paying customers
-How to keep customers around by continuously showing them product value
-Why expanding customer product usage means more upsell opportunities (and more money in your pocket)

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