(For Go-to-Market and Revenue Teams at Customer Success Software Startups, Scaleups, and Small Businesses)
The way that customer success leaders research and make purchase decisions has changed. Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision — researching, comparing options, and evaluating pricing — happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most customer success software providers — especially startups, scaleups, and small businesses — are completely unprepared to confront this once-in-a-generation change in purchasing behavior — that’s approaching at jet speed whether your company is prepared or not.
And that’s why we’re hosting this webinar: to help you and your team upskill and stay relevant to how customer success leaders want to buy customer success software.
When you register for How to Market and Sell to Customer Success Leaders, you’ll learn how to:
Integrate your sales process into the daily routines of customer success leaders
Quantify the total addressable market for different roles within and adjacent to customer success
Size up how your customer success software fits in with customer success leaders’ biggest challenges, growth trends, industry opportunities, and technology gaps
Adapt your sales process to support customer success leaders’ buying process
Jumpstart your go-to-market to achieve more sustainable product-market fit and go-to-market fit
And much more!
This webinar is especially crucial for founders, marketers, and sales professionals at customer success software (SaaS/software as a service) startups, scaleups, and small businesses — especially within account management, customer accounts, customer communications, customer engagement, customer health, customer experience management, customer relationship management (CRM), customer service, customer success management, enterprise feedback management (EFM), help desk, onboarding, opportunity management, renewals, and service management.