Unlocking hidden opportunities: harnessing Experian’s partner data in Adobe Real-Time CDP
—Live on Thursday, July 20 at 11am PT / 2pm ET—
Adobe Real-Time CDP serves as a single system for data management across the customer lifecycle – customers can grow and retain existing customer relationships and also use Real-Time CDP to acquire new customers.
With the introduction of partner data, customers can work with data providers of their choosing – such as Experian – to find new customers and enrich existing customer profiles. This new capability super charges upper-funnel use cases, enabling brands to serve relevant personalization at every step in the customer journey from anonymous engagement to known customer.
In this webinar, we will discuss:
- How Real-Time CDP powers acquisition use cases with partner data
- How Experian data sets add unique value to customer use cases
- How this works in practice; we’ll walk through the product workflow to bring this to life