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Supercharge 2024:The role of thought leadership in building trust and reputation

April 16 @ 3:00 pm - 4:00 pm UTC+0

| Free

In our next Supercharge 2024 webinar, we’ll be taking a first look at the findings from our Thought Leadership Benchmark Report and exploring the implications for your organization. 98% of leaders say thought leadership contributes to revenue growth. So, this is an opportunity to gain insights into what marketing leaders are doing differently and how to make your thought leadership rise above the noise. Our survey of 400 senior marketing and BD executives across the tech, professional services, and financial services sectors gives unparalleled insights into thought leadership, allowing us to benchmark best practices. Discover how strategic alignment, processes, capabilities, results, and innovations like Gen AI are critical to high-performing thought leadership. What are leaders doing differently? Here’s a preview of some of the key findings we’ll be exploring: • 53% of leaders can measure thought leadership impact on revenue very well, compared to only 7% of laggards • On average, 8% of marketing budgets are dedicated to thought leadership for both leaders and laggards • 90% of leaders say co-creating thought leadership improved the strength of their relationships with clients, partners, and experts, vs 51% of laggards • 36% of leaders personalize thought leadership for individual accounts, compared to 18% of laggards • 75% believe Gen AI will improve the quality of thought leadership, but 72% worry it will make it all the same Register now. Gain insights to make your thought leadership stand out from the crowd and supercharge your account growth.

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