Customer success (CS) has become a cornerstone business strategy, yet challenges remain in quantifying its true value. TSIA’s Customer Success research area addresses this issue head-on in a new research journey, Maximizing Your Customer Success Team. This webinar will be the first of a three-part webinar series that will explore current difficulties customer success teams face in justifying their role and securing investment. Each subsequent webinar will focus on its own distinctive challenges. This first webinar delves into the multifaceted value proposition of CS, outlining its impact beyond simple customer retention. We will explore the core function of customer success management and the value they bring to the organization. Finally, we will examine the predominant metrics employed to demonstrate the return on investment (ROI) generated by a robust customer success program. Join TSIA’s Stephen Fulkerson for an interactive 30-minute webinar where he will illuminate the multifaceted value of CS and its impact on key business metrics, helping highlight tactics for customer success teams to secure the resources and recognition they deserve to remain relevant in a competitive marketplace.