From revenue to retention: Syncing CFO and CCO goals and perspectives
CFOs and CCOs should be BFFs in the C-suite, but sometimes they talk past each other, which means they don't always see eye to eye. While the CFO focuses on financial health—revenue, profit margins, and ROI—the CCO champions customer health, retention, and satisfaction. So how can these two essential perspectives align to drive overall success? [...]
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