How do you research your customer’s industry?
Preparing for a New Customer Engagement: Part Seven
Creating a Roadmap Roadmap components A roadmap is simply a high level timeline that makes it easy for both you as the CSM and for others that you share your roadmap with to track engagement progress and the completion of key milestones over time. The concept of a roadmap is that it enables [...]
Preparing for a New Customer Engagement: Part Six
Managing Information Gaps What do we mean by “Information Gap”? Once you have gone through the process of information gathering it is highly likely that you will have discovered “information gaps”. An information gap is simply a piece of information that you need but do not (yet) have. This can happen for all [...]
Preparing for a New Customer Engagement: Part Five
CSM Requirements Internal Outcomes As well as the customer’s outcome requirements your own company will (or should) have its own agenda for this engagement, and these could be defined as the “internal outcomes”. This might be as simple as “make sure as best you can that they renew their contract each year” but it [...]
Preparing for a New Customer Engagement: Part Four
4.6 Solution information What have we sold them? Perhaps the most obvious information to discover is information about what has been sold. It certainly pays for the CSM to ensure they have a thorough understanding of this topic since they will be responsible for helping the customer to make sense of what they’ve [...]
Preparing for a New Customer Engagement: Part Three
The third in a short series discussing the importance of preparation prior to engaging with a new customer, and explaining the key steps to take during the preparation phase Preparing for a New Customer Engagement Part Three: Internal Handover and Customer Information Internal handover Types of Handover A great starting point for CSMs [...]
Preparing for a New Customer Engagement: Part Two
The second in a short series discussing the importance of preparation prior to engaging with a new customer, and explaining the key steps to take during the preparation phase Preparing for a New Customer Engagement Part Two: Getting Hold of Information Accessing the Information You Need Where to Find Information At this early stage in [...]
Preparing for a New Customer Engagement: Part One
The first in a short series discussing the importance of preparation prior to engaging with a new customer, and explaining the key steps to take during the preparation phase Preparing for a New Customer Engagement Part One: Why Preparation is Important What is Preparation? The Purpose of Preparation In this short series [...]
The Customer Success Handover
A discussion about the importance of CSMs receiving a high quality handover at the start of any new customer engagement from sales, account management, design and/or other specialists within the CSM's company who have already encountered or had dealings with that customer Overview Of course every customer and each customer engagement will be somewhat [...]