With businesses today under increasing pressure to drive efficient growth, developing a customer data maturity roadmap is essential for unlocking new revenue, engagement, and optimization opportunities.

But where do you start?

Discover how Twilio Segment’s #1 Customer Data Platform (CDP) helps businesses like FOX, Instacart, Levi’s and more implement data-driven strategies with a three-step customer data maturity framework. Learn how to streamline and personalize customer experiences – while increasing revenue and protecting the bottom line.

Attendees will:

• Decide what data should be collected to achieve meaningful engagement
• Resolve data into unified golden profiles that provide a single view of the customer
• Activate data and profiles to achieve positive business outcomes