Automation powered by AI is a critical tool for marketers to drive efficiencies and performance across their campaigns. However, success leveraging AI typically does not happen overnight. Most businesses progress through a variety of incremental steps on their path to transforming data into business results using AI.
Join Alex Holub, Co-Founder at Vidora and Head of Machine Learning at mParticle, and James Fang, VP of Product Marketing at mParticle, as they discuss four steps companies can take to improve personalization using data.
During this webinar you’ll learn to:
- Clearly convey and understand the key concepts around AI for marketing
- Define an AI strategy and roadmap to drive business results
- Understand how AI and first-party data can deliver meaningful customer experiences