The Digital Experience Platform (DXP) is an emerging technology that is essential for taking B2B ecommerce to the next level of performance. A DXP serves as the glue that integrates multiple digital systems (customer, product, content platforms) in a way that maximizes the customer experience and the revenue value of their shopping activities.
Like any eCommerce platform, a DXP will realize an accelerated return on investment when an Information Architecture (IA) composed of taxonomies, ontologies, and knowledge graphs serves as the foundation for a more robust and scalable platform. This webinar will discuss the synergy of an industry leading DXP, Bloomreach, powered by a comprehensive IA to deliver enterprise class B2B eCommerce.
Join us for a lively, engaging, and information packed conversation with two industry experts who bring a combined 50 years of experience in digital commerce systems and product information management strategies. They will address the following topics:
- The business value of a DXP investment in terms of revenue, cost, and customer satisfaction
- The real-world consequences of a comprehensive information architecture to power a DXP
- Practical, plain-talk explanations of the strategies and steps required for successful DXP deployment
- An open, interactive Q&A segment to field questions from attendees
Audience: Executive level marketing leaders and senior/strategic IT leaders at B2B organizations.