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Put the Login Box to Work: Increase Subscriber Acquisition and Retention

August 3, 2023 @ 7:00 pm - 8:00 pm UTC+0

| Free

Can you increase your subscribers with a login screen? Yep.

—Live on Thursday, August 3 at 11am PT / 2pm ET—

We all know how frustrating passwords can be—remembering them, recovering them, not to mention meeting complex requirements. Now imagine how your subscribers feel when they encounter these same pain points on your apps. It’s time for a more modern approach to identity, starting with the login box. By making this a more secure and delightful user experience, you’ll attract more subscribers and inspire consumer loyalty that lasts.

Join Cindy Brummer, Senior UX Researcher at Standard Beagle Studio, as she digs deeper, discussing how marketing and digital teams can use customer identity to improve subscriber acquisition, retention, loyalty and revenue.

You’ll learn why 37% of brands are actively evaluating or testing eliminating passwords, and 57% say they’ve seen an improved user experience, according to recent ESG research. You’ll also find out the latest in effective customer identity strategies: social logins, progressive profiling, personalization without cookies and protecting against attacks and fraud without sacrificing the user experience

Here’s more of what you’ll learn from our expert:

  • Understand how Customer Identity done right can increase revenue through higher acquisition and retention rates
  • Discover how to put the login box to work for marketing and product teams by significantly streamlining the signup process
  • Learn why it’s important to build delightful, trusted interactions by utilizing functionality like progressive profiling


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