Align. Advance. Accelerate. Smarter Decisions, Better Outcomes. B2B marketing, sales, and product leaders are empowered by their relationship with Forrester to get ahead of the game: to see around corners and not just anticipate changing circumstances but turn them to their maximum advantage. It all comes down to smart decision-making — having the insight to [...]

Recent years have seen businesses moving from legacy suites and DXPs to stacks comprised of developer-first, best-of-need composable technologies. But there are two huge barriers to widespread adoption: 1. Marketers can’t easily work with headless APIs to create digital experiences 2. Websites can’t run on CMS alone, so developers are forced to spend hundreds of [...]