The measurement of customers who do not renew their contracts, usually expressed as a percentage of the total number of customers. For example a churn rate of 14% would indicate that 14% of existing customers do not renew their contracts.
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The measurement of customers who do not renew their contracts, usually expressed as a percentage of the total number of customers. For example a churn rate of 14% would indicate that 14% of existing customers do not renew their contracts.