There is no universal definition of an ideal customer, you will need to modify your ICP as the business needs and industry changes. Think about the types of customers you want to attract to ensure the growth of the company, understanding the perfect market fit is critical in order to scale the business.

The Customer Success team needs to focus on the characteristics of the B2B account such as understanding the industry, employee headcount, budget, ARR, location, technologies used your customer’s customer base and so on. The purpose of this is to understand which customers will benefit the most from our product offerings and help our company maximize sales and growth.

Learn more about ICP by listening to Customer Success and Ideal Customer Profile by Lincoln Murphy.