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Return on Investment (ROI)

Used correctly, ROI refers to the level of efficiency of an investment (ie how hard the investment ‘worked’ for us), usually expressed as a percentage where a higher percentage reflects greater efficiency. ROI is calculated by subtracting Total Expenditure from Revenue and then dividing this by Total Expenditure. In non-financial circles however, ROI often simply [...]

2019-12-31T10:55:29+01:00Categories: |

Retention

The act (and the measurement) of keeping existing customers – especially important where customers are on annual or monthly renewable contracts for services. Retention is the opposite of "churn" (see Churn)

2022-06-23T16:45:32+01:00Categories: |