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We will be closed on Dec 24, 2024, and will reopen on Jan 6, 2025. A skeleton support crew will be available during this period.

Return on Investment (ROI)

Used correctly, ROI refers to the level of efficiency of an investment (ie how hard the investment ‘worked’ for us), usually expressed as a percentage where a higher percentage reflects greater efficiency. ROI is calculated by subtracting Total Expenditure from Revenue and then dividing this by Total Expenditure. In non-financial circles however, ROI often simply [...]

2019-12-31T10:55:29+01:00Categories: |

Retention

The act (and the measurement) of keeping existing customers – especially important where customers are on annual or monthly renewable contracts for services. Retention is the opposite of "churn" (see Churn)

2022-06-23T16:45:32+01:00Categories: |