The revenue decreases due to lost customers that is more than offset by the revenue expansion in the remaining accounts.

The monthly ARR is the income that can be expected by the company for that month. To calculate the MRR simply divide the ARR by 12. MRR=ARR/12.

Occasionally you will have a customer who has no term in their contract, which means they can cancel the contract at any time. This means there is no contract renewal to be signed and also leaves the possibility of churn each month. Monthly contracts are common with lower cost SaaS subscriptions where there is little [...]

A set of quantifiable measures used to track and assess the status of a specific business process.

Demographic and Firmographic information about your customer's firm size, revenue, employees, products, M&A, industry, geography and more, that you would not normally associate with your day-to-day interactions.

The result of consistently positive customer experience because they have received value from your product or service.

A metric that represents the total net profit a company makes from any given customer. LTV is a projection to estimate a customer’s monetary worth to a business after factoring in the value of the relationship with a customer over time.

Many companies manage customers through a series of steps or stages that indicate how far up the maturity curve each customer is, usually referred to as Lifecycle Stages or Stages. It is important to understand the stage of each of the customers in your Book of Business.

The progression of steps a customer goes through when considering, purchasing, using and staying consistent with a product or service.  The Customer Lifecycle goes through a series of stages which describes the different points at which each customer is on the maturity curve.

How much a customer is utilizing of the product offering they have purchased.