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How Should CS Collaborate With Sales? (Audio)

A conversation with Sarah Arti. Sarah is Director of Client Services at Siteimprove. Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization software. Sarah discusses why the link between sales and customer success is so important, and explains how Sitimprove's customer success team collaborates closely with their company's sales function

Customer Success from the CMO’s Perspective (Audio)

A conversation with Nicole Wojno Smith. Nicole is Chief Marketing Officer at UserIQ. UserIQ provides a software platform that equips customer success teams with data, insights, engagements, and strategies that can be shared across their business. In this conversation Nicole explains the value of customer success from the Marketing team's perspective and the ways in [...]