HUMANS MATTER: AI AND TECH TOUCH VS HUMAN TOUCH AT SCALE CUSTOMER SUCCESS MODELS
In today's hyper-competitive business landscape, driving revenue and fostering long-term customer loyalty are fundamental for sustainable growth. Traditional approaches to customer success for low-touch accounts often rely heavily on automated systems, self-service portals, and chatbots, delivering a poor experience by neglecting the essential human element that builds strong customer relationships that produce better financial results. [...]