Fundamental information about what is meant by the terms "customer success" and "customer success management", including what they are, what they do, and what value they provide. What is Customer Success and Why is it Important? What is Customer Success Management? Why Invest in Customer Success Management?
A basic explanation of how customer success works,and the basic concepts behind customer success management. How Does Customer Success Work? The Basic Concepts of Customer Success Management
A basic discussion on how the principles and concepts of customer success management apply not just to software-as-a-service companies or even to other companies that provide services on a contractr, but to all companies regardless of how their products and/or services are sold. Customer Success in Different Business Types