Customer Advocacy and Lifetime Value

The concept of customer lifetime value (or CLV) and its importance to a company's ongoing success is discussed and explained, together with an example of how CLV might be calculated. In addition the concept of customer advocacy and the role of the CSM in securing increased advocacy is described. Customer Lifetime Value (CLV) [...]

PracticalCSM2022-10-13T13:28:30+01:00Categories: Customer Success Fundamentals, Level 1|Tags: Advocacy, Advocate, CLV, Customer, Lifetime, marketing, Sponsorship, Value|

Who Benefits from Customer Success Management? (video)

A discussion on who benefits from customer success management and how customer success management can be used during sales and marketing activities to help differentiate the solution from competitors' offerings. Who Benefits from Customer Success Management? Customer Success Management as a Sales Feature

PracticalCSM2022-10-12T23:23:53+01:00Categories: Level 3, Putting It All Together|Tags: benefit, Customer, differentiate, differentiation, engage, evaluation, feaure, marketing, Sales, success|