Business Fundamentals Exercises
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An explanation for what is meant by the term "business fundamentals" and why an understanding of these fundamentals is essential to many (if not all) customer success managers. What are "Business Fundamentals"? CSMs and Business Awareness
An overview of the reason behind why businesses exist and how they fulfil this purpose. Why Businesses Exist How Businesss Fulfil their Purpose
Provides an explanation of how value is generated for the business's owners. Defining Value How Value is Generated for Owners
Lists who else (besides owners) businesses generate value for, and why this is important. Who Else Businesses Create Value For Why It is Important to Understand
A brief overview of how businesses calculate both their expenditure and their profits in order to generate an "annual return" statement. How Expenditure & Profits are Calculated The Annual Return Statement
An overview of what customer segmentation and value propositions are, and a discussion on how they relate to each other and why they are important for businesses to understand and to get right. Overview of Customer Segmentation Overview of Value Propositions
A discussion on how businesses are organized and managed, together with a review of typical company org chart. How Businesses are Organized and Managed The Org Chart
An explanation for what is meant by the term "business capability" and a discussion about how the concept of business capabilities can be used to define and understand eveything that a business does. Overview of Business Capabilities Using Business Capabilities to Model a Business
A discussion on why businesses are constantly needing to change, with examples to illustrate how this works in real life. Why Businesses are Constantly Changing Example sof Drivers for Change