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Information to Research Part One

First of two parts of a discussion about what types of information or data a customer success manager should consider research and documenting when faced with a new customer engagement. This part covers information relating to customer, solution, outcomes and the customer's initiative. Information to Research: Customer Information to Research: Solution Information to [...]

Information to Research Part Two

Second of two parts of a discussion about what types of information or data a customer success manager should consider research and documenting when faced with a new customer engagement. This part covers information relating to stakeholders and capabilities. Information to Research: Stakeholders Information to Research: Capabilities

Customer Engagement Proposal

Download This template provides a structured proposal document used to define the post-implementation Customer Success engagement between a supplier and its customer. It outlines the support activities that will be provided after purchase, including onboarding, adoption, value creation, and reporting, and documents the responsibilities and contact details of the Customer Success Manager and the [...]

Stakeholder Management Plan

Download This template provides a structured format for documenting and managing stakeholder engagement throughout a customer initiative. It enables teams to record stakeholder roles, influence, interests, concerns, and desired outcomes, and to define specific engagement strategies, ownership, timelines, and success measures to guide stakeholder management activities. Covers: Documenting stakeholder identity and organizational role Assessing [...]

Stakeholder Management Template

Download This template is designed to help Customer Success professionals identify, assess, and plan engagement with key stakeholders involved in a customer initiative. It provides a structured framework for mapping stakeholders based on their authority and level of interest, enabling teams to determine appropriate engagement strategies and manage relationships effectively throughout the lifecycle of [...]

RACI Matrix

Download This template provides a RACI responsibility matrix used to define roles and accountability for activities within a customer initiative. It maps key tasks across the initiative lifecycle to executive and functional stakeholders, identifying who is responsible for performing the work, who is accountable for outcomes, who must be consulted for input, and who [...]

Customer Engagement Strategy

Download This template provides a structured framework for planning and managing a Customer Success engagement across the full lifecycle of a customer initiative. It captures high level strategy information including customer context, initiative goals, expected outcomes, and key milestones, and then breaks the engagement into multiple phases with worksheets for planning activities, timelines, completion [...]

Customer Research Checklist

Download This template provides a structured checklist for researching and documenting key information about a customer, the proposed solution, and the initiative being supported. It organizes research across multiple worksheets covering customer details, solution components, initiative objectives, stakeholders, and engagement status to help Customer Success teams prepare for and manage complex customer engagements. Covers: [...]

Value Realization Challenges and Changes

Download This template is used to track challenges or change requirements that arise during the value realization phase of a customer initiative. It allows Customer Success teams to document the issue, assess its impact on the adoption initiative, define corrective actions, assign ownership, and monitor progress toward resolution. By capturing deadlines, completion status, and [...]

Value Realization Activity Checklist

Download This checklist template helps Customer Success professionals verify that the key activities required for successful value realization are being completed throughout a customer engagement. It guides the CSM through a structured review of research, onboarding, adoption planning and implementation, progress measurement, customer communication, renewal readiness, expansion opportunities, and customer advocacy. Each item can [...]